Methodology & Editorial Standards

Money is a serious subject, and trust has to be earned. This page exists so that you never have to take a number on Pakistan Investment Advisor at face value. Below we explain exactly where our data comes from, how often it is refreshed, how we check it for errors, who is behind the site, and how we make money — in plain language, with no spin.

We publish this because finance is what Google calls "Your Money or Your Life" (YMYL) content: information that can affect a reader's financial wellbeing. We hold ourselves to a high standard of accuracy and transparency, and we would rather tell you the limits of what we do than overstate our authority. If anything here is unclear, the contact page is always open.

How We Source Our Data

Every figure on this site is traceable to an official, primary source — the institution that actually sets or publishes the number. We do not copy figures from other blogs, aggregators, or social media. The four primary sources we rely on are:

Where a derived figure (for example, a dividend yield or a real, inflation-adjusted return) is calculated rather than taken directly from a source, it is computed from these primary inputs using standard, publicly documented formulas — not from any proprietary or unverifiable model.

How Often Data Is Updated

The figures on this site are refreshed automatically every day. We run an automated data pipeline — a scheduled GitHub Action — that pulls the latest numbers from the sources listed above and writes them into the site's dataset. Because the process is automated rather than hand-keyed, there is no lag while someone gets around to updating a spreadsheet, and far less room for transcription mistakes.

Every figure on the site carries an "as of" date so you can see exactly how fresh it is. Some data naturally moves faster than others: PSX prices and the PKR–USD rate change on every trading day, while the SBP policy rate only changes when the Monetary Policy Committee meets (roughly every six weeks) and CDNS profit rates change only when the government revises them. When a source has not published anything new, the "as of" date simply reflects the last time that source itself changed.

How We Verify Accuracy & Corrections

Automation reduces human error, but it does not eliminate it — a source can change a page layout, publish a typo, or briefly serve bad data. To guard against this, headline figures are cross-checked against the primary source before they are relied upon in the guides, and obviously implausible values (for example, a profit rate that suddenly doubles overnight) are flagged for review rather than published blindly.

Even with these checks, this site is an educational tool, not a live trading terminal. Rates and prices can change between our last update and the moment you read a page. Before you actually invest, always confirm the current figure directly with the institution — the bank, the asset management company, the broker, CDNS, or the official source — because that number, not ours, is the one your money will be governed by.

If you spot a figure that looks wrong or out of date, please tell us. We genuinely want to know, and we correct verified errors promptly. You can report any issue through our contact page.

Who Writes This Site

Independence & Advertising Disclosure

This site is free to use, and it is funded by display advertising — specifically Google AdSense, which serves the ads you see on the homepage and the guides. That is our only revenue stream.

Throughout the guides we also link out to brokers, asset management companies, CDNS, and other institutions so you can find the official source or open an account easily. To be clear about what those links are and are not:

• They are provided purely for your convenience, to point you to the right official page.
• They are not paid placements and not affiliate links. No company has paid to be mentioned, recommended, or ranked.
• We earn no commission if you click them, open an account, or invest. Our revenue is display advertising only.

Because the ads are served programmatically by Google and we take no money from the institutions we write about, our editorial choices — which schemes we cover, how we compare them, what we caution against — are not influenced by who advertises or who we link to.